U.S. first lady Melania Trump delivers remarks at the "launch of her Be Best initiatives in the Rose Garden of the White House in Washington, U.S., May 7, 2018". Mrs. Trump has expressed interest in protecting children from cyberbullying, but as political observers have pointed out before, there's a certain irony there when her husband tweets insulting, nasty comments about his enemies on a regular basis. Michelle Obama's "Let's Move" was unveiled 11 months after becoming first lady, in February 2010 and Laura Bush launched "Ready to Read, Ready to Learn", in July of her first year as first lady.
The Washington Post reported on Monday that "Melania Trump has settled into a quieter routine, often apart from the president, raising their son and carving out a place for herself in a most untraditional White House".
Mrs. Trump took a little more time to pull her initiative together.
"I am well aware that people are skeptical of me discussing this topic", Trump said.
During the assembly, the first lady appeared to deal with elephant in the room: her partner's frequent use of namecalling in his tweets. An official release from the White House outlining the campaign is below.
Much of her campaign focuses on the emotional and physical well-being of kids, emphasizing that children know that it's "safe to make mistakes".
BE BEST will combat the issues facing children today by championing the many successful well-being programs that teach children tools and skills for emotional, social, and physical well-being.
The initiative calls for parents, teachers, and adults to help promote values such as healthy living, kindness, encouragement, and kindness so that children are prepared to avoid both the opioid crisis and negative social media interactions.
That changes having a planned rosegarden announcement, her first speech from the historical location around the West Wing side of the WhiteHouse, ft by the Oval Office. Members of the President's Cabinet, including Secretary of Health and Human Services Alex Azar and Secretary of Education Betsy DeVos, as well as leaders from the medical, technology, and business communities who work on children's health and want to be part of the solution.