Starting Feb. 20, videomakers will need to attract users watching a total of at least 4,000 hours of their clips within the preceding 12 months and notch 1,000 followers.
Apart from completing the requirements for monetization, the videos posted by these channels will now also be manually checked by YouTube staff to ensure that the videos which advertisers will place their ads do not have malicious and inappropriate content.
"On February 20th, 2018, we'll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period".
"We observe that more brand name national advertisers are increasingly moving into Google Preferred inventory", says Todd Krizelman, CEO and co-founder of MediaRadar.
However, it was apparent that the major changes mostly affected new creators.
YouTube isn't going to use only size to determine if a channel is suitable for monetization, as any violation of YouTube's Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, will get you kicked out of its partner program.
The company maintained that all YouTube channels and user accounts that have acquired "three community guidelines strikes" will be removed from the platform. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year". Under the new plan, previously reported by Bloomberg, Google Preferred ads will now only run on videos that have been human verified as brand safe.
Then, on December 31, Logan Paul came under fire for posting a video in a Japanese forest that included the image of a man who had committed suicide.
The downfall from the upload has been massive, and now everybody is feeling it. Google announced changes coming to Youtube regarding monetization. In the months that followed, YouTube faced similar scrutiny for allowing Russian propaganda to flood its platform and bad actors to create exploitative kids content.
As the standard for placing ads on YouTube, the world's largest video site, has become stricter, ads are likely to vanish from a number of unqualified channels on the website.
Not only is Logan Paul undeniably ignorant, he's also unsafe. "But we know that we need to make more efforts to make sure that their value and ads match", YouTube said.