The feature contains reviews, maps, tips and more information about whatever you're watching, powered by content from partners like Tripadvisor, Foursquare, Michelin and Goop.
And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information.
They're essentially adverts, which are created to display information about businesses, venues and places, and make it easier for you to visit or make a booking with them.
If you're friend posts a pic of some taco noshing, you can click the geotag and, if the restaurant has a Context Card, get information on the spot: its hours, reviews, phone number and location.
Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.
If you see your Snapchat friend at an interesting restaurant, and you want to go, you can book a table through OpenTable or Bookatable and arrange a ride there through Uber - all through the Context Card.
Snap Inc's Snapchat on Tuesday introduced "context cards", a new feature that will allow users to book an Uber ride or reserve a seat at a restaurant without leaving the messaging app.
The update will be available for iOS and Android users of the app in the US, Canada, Australia, New Zealand and the UK.
For Snapchat users who are 25 years-old and younger this rises to 40 minutes a day.
You can download Snapchat from the App Store for free. This was particularly evident in recent weeks as onlookers watched hurricanes and the shooting in Las Vegas unfold in near real-time via Snapchat.