REUTERS/Rick WilkingDavid VanderWaal, VP of marketing for LG Electronics USA (L), listens to Mike George, VP Alexa, Echo and Appstore for Amazon, talking about their companies' partnership during the LG press conference at CES in Las Vegas, U.S., January 4, 2017. Echo Spot delivers everything you love about Alexa with a smaller design and the added convenience of a circular screen so that Alexa can show you things.
Makers in the supply chains for Google Home and Apple's HomePad are also likely to see strong sales in 2018 as Google is set to announce new Google Home devices in October and Apple is to release new HomePod products in December.
Another reason is that both Amazon and Google are pushing their smart home speakers aggressively, but the Amazon Echo is ruling the market and is far ahead of Google Home. Unveiled in May, the $229.99 device sports a 7-inch touch screen and a 5-megapixel front-facing camera for video calls.
In addition to the work to get the hardware together and running properly, getting a device to market means Google has to work with several partners to make their platforms and content available on the device.
In this way, Google would enter to compete not only with the Amazon Echo Show but also with another device of similar characteristics in which Facebook is also working. This is actually a bit odd since it lets you call yourself with your own phone number from an Echo. The device, which may run a version of Android, was expected to be released in mid-2018, but there is pressure to release it as soon as this year, TechCrunch reported.
The event also included a new Fire TV with 4K HDR video support with 2160 pixels resolution at 60fps.
Google would rather exclusively support it on its own device.
Recent rumours have suggested Google is on a similar track.
The device will launch in Q4 in the United States and early 2018 in the UK and Germany. Though it might get released in 2018 as Google is now looking to partner with smart hub manufacturers like Best Buy Geek Squad and Enjoy for home installation.